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Financial services
意外总是发生在没有准备的时候！
Accidents always happen without warning.
广告公司: Mindshare - Team HSBC, Colombia
创意总监 / 广告文案: Oscar Nemoga
艺术总监: Pierre Jean Montana
Designer: Mario Virgüez
Account Director: Paola Orozco
Account Executive: Sandra Velandia
发行日期: July 2008
As part of HSBC’s partnership with the 2008 Wimbledon Championships, JWT commissioned leading British artists Ackroyd & Harvey to produce a unique artwork using the medium of grass.
As grass is at the heart of the Wimbledon experience, this piece captures the unique essence of the most famous lawn Tennis tournament in the world.
The piece that Ackroyd & Harvey have produced is a fascinating combination of art and science, of past and present. By projecting a black and white negative image onto a patch of grass as it grows (in a dark room) they use natural photosensitive properties of the grass to reproduce photographs - thus using grass as a living photographic medium.
From a distance they look like any other monochrome photograph; up close they look like perfectly ordinary grass. Typical exposure time is just over a week, with the image projected for 12 hours a day.
For this work, they photographed three people at Wimbledon prior to the tournament, and displayed the resulting grass versions of the photos on three large panels in Merton Park, where the tennis fans have been camping and then queuing for tickets this year.
Next to the piece you can read about the three people featured who represent the essence of Wimbledon: Tara Moore, competing in the qualifying tournament; Eddie Seaward, head groundsman at Wimbledon for the last 15 years; and Lizzie May, a coach for the Wimbledon Junior Tennis Initiative.
广告机构: JWT London, UK
Artists: Ackroyd & Harvey
首席 创意总监: Russell Ramsey
创意总监: Axel Chaldecott
广告文案: Laurence Quinn
艺术总监: Mark Norcutt
Creative Team: Darren Keff, Phillip Meyler
Art Buyer: Stuart Heyburn
Account Director: Will Kirkpatrick
Account Manager: Tanya Hamilton-Smith
