Alcoholic Drinks
门口的手印和脚印是模仿喝多的人走出来的，但是你要是喝多了按照这些脚印走可不是容易的事情哦！
Start Here; Don’t end here
Alcohol has long been associated with enjoyment and celebration. However, as a responsible producer of alcoholic beverages, Guinness? is committed to promoting responsible drinking and combating alcohol misuse. The best way to interact with a consumer when they’re enjoying a night out is not through stern messaging but rather through an entertaining platform that will drive the message, that alcohol should not be abused, home.
The mat mimics the drunken lurch of someone who had consumed too much alcohol, disguised as dance steps. The floor mat was then placed at entrances/exits to bars/pubs to remind drinkers to be more responsible when consuming alcohol.
广告公司: Saatchi&Saatchi, Cape Town, South Africa
创意总监s: Anton Crone, Keith Christian
艺术总监: Gareth Cohen
广告文案: Rolf Fitschen
发行日期: March 2008
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