Rohan Mihira: 家与自然光

娅潼

更新日期:2008年08月11日

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广告公司: Ogilvy & Mather, Bangalore, India
设计总监s: Anil Thomas, Malvika Mehra, Amit Akali
艺术总监: Ajesh N
广告文案s: Anil Thomas, Kunj Shah
摄影师: Rocky Chandy
公布日期: October 2007

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宜家:小的变化大的改变

大哥强

更新日期:2008年08月5日

宜家家私

“IKEA. Spend less. Live more.”

This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. They wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was - Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels. This idea was manifested in an integrated campaign. A live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite. A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state. Daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves.

广告机构: Host, Sydney, Australia
Creative Team: Jonothan Kneebone, Pete Baker, Luke Crethar, Scott Timbrell


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购物中心Metrópole Mall: 购买

大哥强

更新日期:2008年08月4日

Sale

广告机构: Full Jazz, S?o Paulo, Brazil
创意总监: Marcelo Pino
艺术总监: Daniel Galv?o
广告文案: Cristiano Werkhauser
摄影师: Rogério Mesquita
发布日期: July 2008

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MSN 在中国

大哥强

更新日期:2008年08月4日

advert advert advert

Client: China

广告机构: Bates 141(Beiing)

创意总监: Chu Ge

艺术总监s: Boris Zhang ,Ge yang

广告文案: V Wang

摄影师: Shi Xiaofan (Quentin Shih)

润色: Debin Liu

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给你更多想法

大哥强

更新日期:2008年08月4日

中国广告网

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ENDLESS IDEAS!

We could give your more ideas!

SO easy~

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DHL: 24小时监控

大哥强

更新日期:2008年08月4日

dhlonlinetracking-van.jpg

This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed
on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s
‘24-7′ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel
enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

广告机构: Ogilvy & Mather, Beijing, China.

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